To increase brand awareness in areas outside of their normal target market, Luckman Performing Arts utilized bus queens and tails to dominate cities with frequent exposure.

Additionally, digital bulletins were placed amongst high impact freeways to reach audiences all over LA County.

Luckman Performing Arts captured the essence of their various cultural and artistic experiences through a vibrant and eye-catching creative. The creative contained radiant photos of three of their shows and included a link to their website.

With OOH being the most contextual medium, Luckman Performing Arts also appealed to LA County’s incredibly diverse population through wording on their artwork that said in both English and Spanish, “Tickets on sale now!” and “¡Boletos ya a la venta!”

“I would definitely recommend OUTFRONT’s advertising platform as a marketing solution if the budget allows. I believe it was a great macro approach that helped expand the brand and find a wider reach throughout Los Angeles. As an institution that is just reopening and trying to find it’s voice within the city this was a great way to start an expansion.”