San Diego
BILLBOARDS &
OOH ADVERTISING

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Experience the dynamic market of San Diego: With a population of 3.3 million people, this vibrant and diverse city offers a unique opportunity for brands to establish their presence, build awareness, and drive engagement with outdoor billboards, posters, bulletins placed throughout California's second largest city and the nation's eighth largest county.
*SOURCES: Census Data 2025, SanDiego.org
This metropolitan area is one of the largest in the United States. From the California/Mexico Border to Fallbrook, Pacific Beach to Alpine, we have you covered in this fast growing and diverse community with an abundance of sunshine.

The city is home to the San Diego Padres and host of the massively popular “Comic Con” at the Downtown Convention Center. It is a top travel destination in the U.S. with over 32 million visitors per year. Whether you are keen on hitting the beach, strolling through Balboa Park, or dining at a tasty local restaurant, San Diego has something for everyone.

*SOURCE: TimesofSanDiego.com

88%

Population Reached Weekly — In San Diego, OUTFRONT reaches 88% of the DMA consumers weekly.
Source
GEOPATH, 2024

$262

Billion — Gross Domestic Product.
Source
SANDIEGOUNIONTRIBUNE.COM

10th

Largest GDP — In United States.
Source
SANDIEGOUNIONTRIBUNE.COM

AVAILABLE MEDIA

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Posters
To reach consumers deep in the neighborhoods where they live, work, and play, advertisers rely on the poster format.
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Bulletins
The classic, iconic billboard format, bulletins command attention while driving mass brand awareness and secondary action.
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Wallscapes
One of a kind wallscapes make a dramatic impact for brands.

Banner

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Deliver Impact in San Diego

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Bulletins
 — 
Located on key highways, intersections, and integral choke points throughout the San Diego area, bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic.
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Poster
 — 
Posters, positioned along roadways and in urban areas, extend brand awareness on the local level. These street visible canvases allow OOH to infiltrate in local neighborhoods.
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Fashion Valley Mall Walls
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Captivate and demand the attention of audiences at the Fashion Valley Mall, an upscale, open-air shopping center. Target luxury shoppers at one of San Diego’s most exclusive lifestyle centers which offers a collection of over 192 high end stores.
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Banner

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We drove over 33K visitations to the San Diego County Fair
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Products & Services
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Production Guidance
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Preview Tool
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OUTFRONT advertising technology
Creative Best Practices
Check out our creative guidelines that will help foster the creation of effective and powerful digital creative.
outfront data platform
smartSCOUT™
Our proprietary data platform attributes impression counts, dwell time, and audience segmentation for our assets.
transit specifications for your OOH campaign
Transit Specifications
Explore our library of creative specs for the various creative alignments available within our Transit Networks.
Photo Gallery
OUTFRONT's iconic canvases dominate the most sought-after-areas including Pacific Beach, Hillcrest, Downtown, and more.
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